R-Pro › Field cases › Air conditioning
Extended Warranty & Maintenance Package — Tech Revenue Model
Likely causes
Korean appliance 1-yr warranty = market gap to fill
Check: **3-tier packages**: ① **Basic (₩50k/yr)**: 1 season-start clean, 1 filter, SMS reminders. ② **Standard (₩100k/yr)**: 2 cleans + pressure check + leak test + photo report. ③ **Premium (₩200k/yr)**: Standard + shade + freeze prevent + UV-C + 24h priority (₩0 trip fee). **User stats**: Korea 'AC regular maintenance' subscription = 8% (2026); other appliances (boilers) = 30%; big opportunity. **Acquisition**: ① 1 yr free with install (=warranty) → bill from year 2. ② Elderly = children-paid (peace). ③ KakaoTalk auto-blast at season start (Apr).
What to do: **Revenue model**: 1 tech can manage ~100 households. ① 100 Basic = ₩5M/yr (~₩420k/mo). ② 80 Standard = ₩8M/yr (~₩666k/mo). ③ 20 Premium + 60 Standard = ₩10M/yr (~₩833k/mo). Stable revenue beyond install (covers slow months Jun-Sep). **Expansion**: ① KakaoTalk channel = auto-message + payment. ② User's biz (Gangneung) = elderly → children direct pay (family trust). ③ Local SNS (Naver cafe/Mom-cafe) ads. ④ Members-only: ₩0 trip fee + priority (marketing).
Korea 'elderly care package' = children pay for parents' AC = exploding. Korea 65+ ≈ 9.5M; 60%+ children willing to pay (2025 stats). Gangwon/Jeolla/Gyeongsang ≥30% elderly → rural techs should pilot. KakaoTalk channel = family group chat (children+parents+tech) → maintenance reminders+invoices auto. Install pitch: 'May I leave a registration card for your child?' one-liner.
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