Pet Household — Filter Management, Shorter Cleaning Cycle

Pets in 15M Korean households (30%, 2025). Hair/dander clogs filter faster

Check: **Pet vs non-pet household**: ① **Filter clog speed** = 3 mo normal vs 1-2 mo with pets (2 wks for large dog/multi-cat). ② **Mold/bacteria** = 30% higher (hair/dander = nutrient). ③ **Odor** = 'pet smell' + 'mold' combo = immediate result post-clean. ④ **Allergy** = human + pets = respiratory issue = cleaning priority. ⑤ **Power** = filter clog → -30% airflow → +20% energy. **User signals**: ① Urgent cleaning calls. ② 'Kid's runny nose'. ③ 'Pet barks more when AC on' (animals sense environment).

What to do: **Dedicated package**: ① **HEPA upgrade** (residential H10, pet H13, ₩30k-100k). ② **Clean every 2 wk-1 mo** by user; tech full clean every 2 mo. ③ **Ion sanitizer module** (₩30k unit, +₩50k labor, -70% indoor allergens). ④ **Pet-home card** beside indoor unit (photo + schedule, auto-reminder). ⑤ **Auto-clean function (LG/Samsung)** saves yearly costs (+₩200k base). Korea: marketing combo with vet/pet salons effective.