R-Pro › Field cases › Air conditioning
Pre-Season Marketing — Apr-May Booking Campaign
Likely causes
Korea AC season = May-Sep. Apr-May pre-check = -30% Jul-Aug calls
Check: **Season strategy**: ① **March = pre-notify**: bulk KakaoTalk to last year's customers 'Apr pre-check booking, ₩10k discount'. ② **Apr-May campaign**: clean+filter+coil package ₩50-100k. ③ **June = normal price**: season starts. ④ **Jul-Aug peak**: trip fee +20% (demand surge). ⑤ **Sep-Oct post-check**: maintenance package signup push. **Channels**: ① KakaoTalk bulk (consent required, 1000→200 response). ② Naver Cafe (local mom-cafe, neighborhood board). ③ City/town offices for elderly (social contrib + trust). ④ Local SNS (Karrot local ads, ₩5k/wk).
What to do: **Booking**: ① KakaoTalk Business (₩9,900/mo) = auto-book + payment + alert. ② Naver booking (4% fee). ③ Self: KakaoTalk 1:1 + phone + Excel/Google Sheets. **Rate table (residential)**: ① Clean = ₩40-70k (wall vs ceiling). ② Filter change = ₩20k. ③ Leak check = ₩30k (+₩50k if 1L charge). ④ Trip fee = ₩30k (free for members). **Point**: Apr-May = time + sales opportunity. Jul-Aug = fast service, good earnings. Korean 1-tech avg revenue = season (May-Sep) ₩15M, off-season ₩2M/mo.
Korea pricing: cities (Seoul/Busan) +20%, rural (Gangwon/Jeolla) baseline or -10%. User (Gangneung rural) = ample price competitiveness + local reputation marketing. May Family Month = 'Parents' Care Package' (children pay) effective. Share rate-card PDF = dispute prevention + trust. KakaoTalk channel = 50%+ regulars in 1 yr.
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